💁🏻♀️🥤COCA-COLA Uses Data Analytics to Drive Business📈✨
Greetings to all Data Club members. Nowadays, most people do not know Coca-Cola, the largest beverage company in the world. Over 1.9 billion glasses of Coca-Cola beverages are consumed worldwide on a single day. The company therefore can store a lot of information. including procurement, production, distribution, sales and customer feedback. Over the past several years The company therefore uses Big Data to drive strategic business decisions. How will it be? Let’s see!
Why is Coca-Cola adopting Big Data?
Coca-Cola is a company present in approximately 200 countries worldwide with diverse customer trends and increasingly innovative brands. The company also sees the importance of understanding and tracking preferences. changing customer tastes The company has invested heavily in research and development. Especially using AI to work in order to make better use of the information collected from customers around the world. By doing so, the company understands consumer trends in taste. And the preference that customers have towards healthy products in some regions more.
Implementation of Data Analytics in various aspects of Coca Cola
1. Determining the target group
Coca-Cola uses Data Analytics to analyze and target campaigns. By using information about the target group that Coca-Cola drinks are interested in, such as age range, gender, consumption behavior To be able to create ideas and content suitable for the target audience.
2. Trend analysis and marketing
Use of marketing information, including information from social media Social media platforms and websites, such as analyzing social trends related search terms and customer conversations in online media To understand market needs and adjust marketing plans accordingly.
3. Campaign Performance Analysis :
Coca-Cola uses Data Analytics to analyze the effectiveness of advertising campaigns. By measuring results and feedback from customers, such as the number of ad views. click success rate and segregating data to analyze audiences who responded and did not respond to campaigns. to improve and adjust future marketing plans
4. Campaign Impact Analysis
Coca-Cola uses Data Analytics to analyze the business impact of campaigns. This analysis includes sales, revenue, and customer awareness and satisfaction data. For use in adjusting marketing strategies and creating campaigns in the future.
We can see that the Coca-Cola company uses Data Analytics to help in setting strategies and analyzing campaign results. Using this information helps Companies can improve and adjust their marketing plans to suit their market and target audience more effectively.👍🏻✨
